ANDREA RUBINI

Andrea Rubini likes the word " surprise ", the one that strikes the mind, eyes, smell sedimenting in the depths and bringing back the emotion under the skin.

Stupor means having curiosity and respect for things and people.

STUPOR, WONDER, CURIOSITY

In his work of olfactory development, Andrea Rubini, born and grown in the family perfumery shop, searches for an olfactory harmony which is the result of overlapping and reminiscences, a formula of perfect balances realized together with the perfumer Cristiano Canali in years of planning, all without predefined schemes and far from the stereotypes of modern perfumery, even the so called niche one.

CONCEPT

Rubini perfumes are Imagined Worlds.

They are stories, born from distant inspirations, translated into olfactory accords.

"I love to be amazed and anything that attracts my attention, that generates curiosity and surprise. My perfumes promise the unexpected, new olfactory experiences.

"The obsessive search for perfection, beauty and detail is reflected in the formulas of Rubini perfumes: thanks to the skilful creative work of the perfumer Cristiano Canali, every shade is highlighted, every element blends without prevailing.

An Italian and daring olfactory project, where creativity is pushed beyond what has already been done.

The consistency of the packaging, the outer cases, reflects the conceptual content of the perfume, it is the revelation of the imagined world.

“The challenge was to encase and incorporate all the inputs, suggestions and expectations in unique fragrances.

The perfumes of the Rubini house are a balanced mix of contrasts and harmony.

Such an ambitious and complex project would only be realized with the finest raw materials, mixing more traditional ingredients to innovative products from the perfume industry.

The harmonious result is due to a careful study of the formulation, designed to recreate a contemporary classic.”

CRISTIANO CANALI - Perfumer